Hal Varian, chief economist at Google, explains in a simple way how Google Ad Auction really works. You’ll see- it’s really about good thinking for better results for your prospects AND for you.
You have to realize that if you have a website but no strategy in place to bring people to your site…well, you’re really wasting your time and money.
Pretty much like having a phone number but not giving your phone number to anyone…you won’t get many calls…same for your website!
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