New Google Search Index 50% Fresher With Caffeine

When Google started, it would only update its index every four months, then around 2000, it started indexing every month in a process called the "google dance" that took a week to 10 days and would provide different results when searching for the same term from different Google data centers. Now PC World reports that Google has introduced a new web indexing system called Caffeine, that delivers results that are closer to "live" by analyzing the web in small portions and updating the index on a continuous basis. "Caffeine lets us index web pages on an enormous scale," writes Carrie Grimes on the official Google Blog. "Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day." Now not only does Caffeine provide results that are 50 percent fresher than Google's last index, adds Grimes, but the new search index provides a robust foundation that will make it possible for Google to build a faster and more comprehensive search engine that scales with the growth of information online.

Microsoft Office 2010 Will NOT Support Windows XP

In short, Windows XP and previous operating systems are not supported. XP Mode is also not supported.

Here's the word straight from the horse's mouth (click to enlarge):



Zetetics: Phone Call Lead Tracking

We've launched our new Zetetics Phone Tracking suite.

Have a specific advertisement (billboard, newspaper, magazine, online) that you want to track EXACT ROI for?

Go beyond traditional clicks and impressions to get a true picture of your ROI by measuring the calls delivered from your advertising campaigns.

SmartBox Zetetics tells you exactly which ads, campaigns and channels are bringing in calls, and which aren’t – so you can make changes on the fly to improve your ROI.

Learn more about how it works at: http://smartboxwebmarketing.com/zetetics.htm


Military Taps Social Networking To Hunt Insurgents

The New York Times has an interesting article about the thousands of analysts based in the United States for the Central Intelligence Agency and the US military who are showing how the Facebook generation's skills are being exploited — and paying dividends — in America's wars. Analysts monitor enemy communications and scan still images from drones in Afghanistan, then log the information into chatrooms, carrying on a running dialogue with drone crews and commanders and intelligence specialists in the field, who receive the information on computers and then radio the most urgent bits to troops on patrol. Marine intelligence officers say that during an offensive in February, the analysts managed to stay a step ahead of the advance, sending alerts about 300 or so possible roadside bombs, paving the way for soldiers to roll into Marja in southern Afghanistan with minimal casualties. 'To be that tapped into the tactical fight from 7,000 to 8,000 miles away was pretty much unheard of before,' said Gunnery Sgt. Sean N. Smothers, a Marine who stationed as a liaison to the analysts. New analysts, who were practically weaned on computers and interactive video games, have been crucial to hunting insurgents and saving American lives in Afghanistan. The Air Force, which has 4,000 analysts, is hiring 2,100 more. For the most part, the networking has been so productive that senior commanders are sidestepping some of the traditional military hierarchy and giving the analysts leeway in deciding how to use some spy planes.

Facebook Growth By Age Group: Share of College-Age Users is Declining

With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May. The number of users in the 18-25 segment is growing, but at a slower pace than the other age groups. Among the major Facebook age segments, the fastest growing are teens (13-17) and young (26-34) to middle-age (35-44) professionals, with the growth in teens driven by non-U.S. markets. Also note the strong growth in the much smaller 45-54 and 55-59 age groups:

In the U.S., 51% of Facebook users are 18-25 years old, down from 59% in late May. But when one looks at other large and/or fast-growing Facebook markets, the share of the 18-25 age group is less than 50% in most of them:


And a breakdown of where all these new users are based out of..



AT&T Set to Cancel Unlimited Data Plans

Several readers have sent in followups to Wednesday's news that AT&T was eliminating its unlimited data plan. Glenn Derene at Popular Mechanics defends the new plan, writing, "Imagine, for a moment, if we bought electricity the way we buy data in this country. Every month, you would pay a fixed amount of money (say, $120), and then you would use as much electricity as you wanted, with an incentive to use as much as you could. That brings price stability to the end user, but it's a horrible way to manage electricity load." Others point out that this will likely engender more scrutiny from regulatory agencies and watchdog groups. A Computerworld article says that one way or the other, AT&T's decision is a huge deal for the mobile computing industry, influencing not only how other carriers look at data rates, but how content providers and advertisers will need to start thinking about a data budget if they want consumers to keep visiting their sites. AT&T, responding to criticism, has decided to allow iPad buyers to use the old, unlimited plan as long as they order before June 7, and Gizmodo has raised the question of "rollover bytes.

Amazon Seeks 1-Nod Ordering Patent

Amazon.com is famous for its patented 1-Click ordering system. But what about 1-Nod ordering? Amazon CEO Jeff Bezos is seeking a patent on a system that would let people make purchases with a nod, a smile or even a raise of the eyebrow. Bezos' invention — 'Movement Recognition as Input Mechanism' — envisions a computing device that could interpret certain facial expressions and enhance or potentially replace conventional input devices such as keypads and touch screens.

Does the Internet Make Humanity Smarter Or Dumber?

The Wall Street Journal is running a pair of articles asking whether the Internet is making humanity smarter or dumber. The argument for smarter is that the Internet is simply a change in the rules of publishing, and that the bad material is thrown away; the second story critiques the 'information overload' aspect of the Internet, claiming that we have traded depth of knowledge for velocity and span. What do you think? Does the Internet make you stupid?

Microsoft Cancels Bing Cashback Program

Yusuf Mehdi, Senior Vice President of Microsoft's Online Audience Business Group, recently announced, 'One of the principles we have here at Bing is to constantly experiment and learn. We do this to ensure we are keeping pace with new social and technology trends, and can continue to deliver great value for our customers and advertisers. As part of this "test-and-learn" mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.' From the look of the comments, Microsoft has at least 35 saddened users. eWeek does a follow-up attempting to explain the situation in more detail.

The Apple Broadcast Network

In 1959 5,749,000 television sets were sold in the US, bringing the cumulative total of sets sold since 1950 to 63,542,128 units. This number supported, through advertising, three national television networks, ABC, NBC, and CBS (a fourth, Dumont, folded in 1956) and numerous local independent stations. Now here are another set of numbers. As of April this year Apple sold 75 million iPhone and iPod touch units, devices capable of delivering video via Wi-Fi and 3G connectivity. Add to that figure 2 million iPads and counting. By the end of the year Apple should have about 90 million smart mobile devices in the wild. That makes a proprietary amalgam greater than what the TV networks had in 1959 and one that easily serves as a foundation for a pending broadcast network that will be delivered not through tall radio towers, but through small wireless hubs and the Internet. Call it the Apple Broadcast Network. iAd is how Apple plans to pay for it.

Google Says It Generates $54 Billion for U.S. Economy

Google Inc., owner of the world’s most popular search engine, generated $54 billion in U.S. economic activity in 2009 as businesses turned to online advertising amid the economic slowdown.
The Internet company helped generate revenue for advertisers, website publishers and nonprofit organizations, Google said in a report released today. For the first time, it broke down its economic impact in all 50 U.S. states, with California getting the biggest benefit at $14.1 billion.

“We make most of our revenue from the ads shown next to our search results, on our other websites and the websites of our partners,” the Mountain View, California-based company said in the report. “Through these ad programs, we help many others make a living, too.”

Google, which reported $23.7 billion in revenue last year, is looking for more customers amid competition from rivals such as Facebook Inc. and Twitter Inc. The Internet’s share of overall advertising spending is expected to rise to 17 percent in 2012 from 13 percent last year, according to ZenithOptimedia, a London-based ad buyer owned by Publicis Groupe SA.

The economic impact described in the report reflects the revenue generated by Google’s search engine and the ads that run next to query results, a program called AdWords. It also includes the amount Google pays to websites that run ads, as well as grants it makes to nonprofit organizations, the company said.

“We conservatively estimate that for every $1 a business spends on AdWords, they receive an average of $8 in profit through Google Search and AdWords,” the company said in its report.
The company said the overall estimates are conservative, leaving out economic benefits such as consumers being able to find information or the effect of spending by local Google employees.

Ballmer Says Microsoft Wasted Time On Vista

In a chat with fellow CEOs at Microsoft's 14th annual CEO Summit, Microsoft boss Steve Ballmer came close to admitting Vista was a dog."How do you get your product right? How do you help the customer? How do you be patient?" he asked, as if he knew the answer. What he did know was that Microsoft spent too many years building Windows Vista. "We tried too big a task and in the process wound up losing thousands of man hours of innovation," he said.

IE Market Share Falls To Historic Low

Predicting that Microsoft will lose market share from month to month isn't especially difficult. Yet it is amazing to see the downfall of what was once a bastion for Microsoft. It appears that Microsoft can't defend IE against Firefox and, as it seems, Google's Chrome. Net Applications now believes that IE has a share of less than 60%, which is about the range that IE had in early 1999, when IE5 was launched. IE is now officially back in the 1990s. Chrome, by the way, is the fastest growing browser, both in absolute numbers and percentages. It is well ahead of Safari and more than tripled its share within 12 months.

Bing Loses More Money As Microsoft Chases Google

Microsoft posted strong results for the third quarter of its 2010 fiscal year, largely thanks to sales of Windows 7. But the company continues to suffer heavy losses in its Online Services Division as it tries to match Google in the online search and advertising market. ... The division's quarterly loss grew by 73 percent to $713 million, compared to a loss of $411 million during the same period last year.

Fake Antivirus Peddlers Outpacing Real AV Firms

An anonymous reader tips a writeup at KrebsOnSecurity.com detailing how purveyors of fake antivirus or 'scareware' programs have aggressively stepped up their game to evade detection. The posting is based on a report from Google's malware detection team (PDF)."Beginning in June 2009, Google charted a massive increase in the number of unique fake antivirus installer programs, a spike that Google security experts posit was a bid to overwhelm the ability of legitimate antivirus programs to detect the programs. Indeed, the company discovered that during that time frame, the number of unique installer programs increased from an average of 300 to 1,462 per day, causing the detection rate to plummet to below 20 percent. ... In addition, Google determined that the average lifetime of sites that redirect users to Web pages that try to install scareware decreased over time, with the median lifetime dropping below 100 hours around April 2009, below 10 hours around September 2009, and below one hour since January 2010."

Google Traffic Dominates the Internet

Like a giant gravity-bending star, Google has grown so massive it is starting to have a measurable effect on Internet traffic flows, an analysis of the company's activities has found.

The blog analysis by Arbor Network's Craig Labovitz follows on from his company's Atlas Observatory Report of last October which offered a fascinating insight into how the Internet is being moulded by a small and decreasing number of super-carriers, with Google at their head.

Arbor has now provided more detail on the astounding explosion of Google's Internet presence, which as of last summer it estimates as accounting for peak rates of 10 percent of all Internet inter-domain Internet traffic it sees travelling through its servers.

Between June 2007 and a year later, the average traffic percentage grew from around 1 percent to around 2.5 percent; by last summer the percentage was a minimum of 5 percent and growing.

The main reason was Google's acquisition of YouTube in 2007, which consumes huge volumes of video traffic, the application that almost on its own is driving capacity growth at the peer network level.

As significant as their sheer number is how all these Google-related packets move across the Internet. In mid-2007, Google used third-party "transit" (i.e other networks) for a large percentage of its Internet traffic. By this February, Arbor reckons that over 60 percent of Google's traffic was being channelled through direct interconnects that link its massive data centres to one another.

To put this in less technical terms, Google and the customers using its services are not so much using the Internet as Google's own private corner of it, a peered network within a wider Internetwork.

Arbor's Labovitz reminds us that Google has apparently spent the last year installing Google Global Cache Servers (GGCs) in as many as half of all third-party consumer networks in the US and Europe, which extends the edge of its network into even more data centres.

"Unlike most global carriers, Google's backbone does not deliver traffic on behalf of millions of subscribers nor thousands of regional networks and large enterprises. Google's infrastructure supports, well, only Google," comments Labovitz.

Famous for its search, e-mail and YouTube video sharing, Google has quietly and relentlessly turned itself into the first super-carrier of the Internet era.

Google TV Is Coming to Your Living Room

Google is working with Intel, Sony and other partners to develop Google TV, a service aimed at putting the Internet search giant's Web offerings in people's living rooms, the New York Times reported Wednesday.

Google TV will combine the company's Android mobile operating system and applications with television devices made for the OS, including set-top boxes, the paper says.

The TV technology will run on Intel's Atom chips, the report says, and Google will develop a new version of its Chrome browser for the TV project.

In a similar report, the Wall Street Journal reported some of the same information. Both papers cited unnamed sources for their information.

Google did not immediately respond to requests for comment.

The use of Android for TV could put applications and other software developed for the OS on TVs in addition to smartphones, the devices the OS was designed for. The companies working on the project, which also reportedly include Logitech, "envision technology that will make it easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel," the New York Times says.

Google will open the TV platform to Android developers as part of the initiative, with a software developer's kit, the New York Times reports.

Several companies have already started using Android in devices made for TVs, including set-top boxes and 2D/3D graphics accelerators, designed around MIPS Technologies' chip architecture. MIPS and its partners have done the development work on Android to tweak it for use in such devices.

Android was designed to work with Arm processing cores, the most popular cores in smartphones, but some companies have ported Android to other chip processing architectures, including MIPS and Intel's x86 processing architecture.

Facebook Ousts Google As Most Popular Web Site

Facebook has become the most visited site in the US, the first time Google hasn't held the top spot since 2007.

According to internet monitors Hitwise in the week ending March 13 Facebook accounted for 7.07 per cent of web visits, compared to Google's 7.03 per cent.

“The market share of visits to Facebook.com increased 185 per cent last week as compared to the same week in 2009, while visits to Google.com increased nine per cent during the same time frame,” said Heather Dougherty, research director at Hitwise, in a blog posting.

“Together Facebook.com and Google.com accounted for 14 per cent of all US Internet visits last week. “

Facebook was also the most popular site on Christmas Eve, Christmas Day and New Year's Day, as well as the weekend of March 6-7. The last time Google wasn't the most popular site was September 2007, when MySpace displaced it.

Facebook's traffic dipped towards the end of last year but the success of games like Farmville have boosted traffic significantly.

New Site Launch!

We've just launched our new completely redesigned website at http://smartboxwebmarketing.com/

It's still a hair rough on the edges, but browse around, and if you find any bugs please report them! :)

Microsoft Says, Don't Press the F1 Key In XP

Microsoft has issued a security advisory warning users not to press the F1 key in Windows XP, owing to an unpatched bug in VBScript discovered by Polish researcher Maurycy Prodeus. The security advisory says that the vulnerability relates to the way VBScript interacts with Windows Help files when using Internet Explorer, and could be triggered by a user pressing the F1 key after visiting a malicious Web site using a specially crafted dialog box.

Parisian Love - Google

Just a lighthearted video..



HoneyGrid Reveals 95% of User Generated Content is Spam or Malicious

Websense Security Labs has published its bi-annual State of Internet Security report and, as usual, it makes for pretty interesting if somewhat scary reading.

Covering the last six months of 2009, the report is based upon the findings of the ThreatSeeker Network which is used to discover, classify and monitor global Internet threats and trends courtesy of something called the Internet HoneyGrid.

Makes you wonder if someone searching for you actually finds you, or just the 'noise.'

So what did the HoneyGrid have to report about the Internet security threatscape for Q3/Q4 2009?

Here are the key findings:
  • 13.7% of searches for trending news/buzz words (as defined by Yahoo Buzz & Google Trends) led to malware.
  • The second half of 2009 revealed a 3.3% decline in the growth of malicious Web sites compared to the first half of the year. Websense Security Labs believes this is due to the increased focus on Web 2.0 properties with higher traffic and multiple pages.
  • However, comparing the second half of 2009 with the same period in 2008, Websense Security labs saw an average of 225% growth in malicious Web sites.
  • 71% of Web sites with malicious code are legitimate sites that have been compromised.
  • 95% of user-generated posts on Web sites are spam or malicious.
  • Consistent with previous years, 51% of malware still connects to host Web sites registered in the United States.
  • China remains second most popular malware hosting country with 17%, but during the last six months Spain jumped into the third place with 15.7% despite never having been in the top 5 countries before.
  • 81% of emails during the second half of the year contained a malicious link.
  • Websense Security Labs identified that 85.8% of all emails were spam.
  • Statistics for the second half of 2009 show spam emails broke down as 72% (HTML), 11.2% (image), 14.4% (plain text with URL) and 2.4% (plain text with no URL).
  • 35% of malicious Web-based attacks included data-stealing code.
  • 58% of all data-stealing attacks are conducted over the Web.
This comprises of honeyclients and honeypots, reputation systems and advanced grid computing systems, all of which combine to parse through one billion pieces of content every day while searching for security threats. Every single hour the Internet HoneyGrid scans some 40 million websites for malicious code as well as 10 million emails for unwanted content and malicious code.

De-Anonymizing Social Network Users

The H has an article about some researchers who found a new way to de-anonymize people. Compared to the EFF's Panopticlick, the goal of this experiment is not to identify a user's browser uniquely, but to identify individual users.

The test essentially exploits the fact that many social network users are identifiable by their membership of various groups. According to the researchers, it's very unlikelly that two people on any social network will belong to exactly the same groups. A 'group fingerprint' can thus allow websites to identify previously anonymous visitors. They describe the setup and all details and the results look very interesting.

They also have a live demo for the social network Xing that was able to de-anonymize me.

Tracking Browsers Without Cookies Or IP Addresses?

The EFF has launched a research project called Panopticlick, to determine whether seemingly innocuous browser configuration information (like User Agent strings, plugin versions and, fonts) may create unique fingerprints that allow web users to be tracked, even if they limit or delete cookies.

Preliminary results indicate that the User Agent string alone has 10.5 bits of entropy, which means that for a typical Internet user, only one in about 1,500 (2 ^ 10.5) others will share their User Agent string.

If you visit Panopticlick, you can get an reading of how rare or unique your browser configuration is, as well as helping EFF to collect better data about this problem and how best to defend against it."

Twitter Intros Local Trends

Sick of all this Apple Tablet talk? Why not switch your Twitter Trending Topics to something more localized? Actually, the new feature is still confined to major cities, so odds seem pretty good that, no matter where you go, most people will be breathlessly tweeting about Steve Jobs and company.

The new feature, rolled out last night, lets users "localize" their top trends, by country or by city. The spot reserved for Trending Topics on the right hand column of the site now reads Trending: Worldwide. Users can change locations with a pull down menu.

Countries include Brazil, Canada, Ireland, Mexico, the UK, and the US. On the city side, the service is largely confined to the US, including Atlanta, Baltimore, Boston, Chicago, Dallas-Ft. Worth, Houston, Los Angeles, New York, Philadelphia, San Antonion, San Francisco, Seattle, and Washington D.C. London and Sao Paulo are also on the list.

Twitter is currently working on adding more cities.

Facebook, Attorney General of California, and Web 3.0

An interesting discussion/interview with a Facebook employee regarding their data retention policies. Cliffs notes: Never put anything on Facebook you don't want stored forever, even if you delete it.

Due to overwhelming privacy concerns, many large web companies are now employing a new position: CPO "Chief Privacy Officer." Chris Kelly is Facebook's CPO, now running for AG in California.

The interview touches a bit on "Web 3.0" and the direction things are headed. Worth the read.

Read the whole interview: http://therumpus.net/2010/01/conversations-about-the-internet-5-anonymous-facebook-employee/?full=yes

How you can find SmartBox??!

Speaking at a conference over the weekend in Orlando, the most frequent question I was asked was "How can we contact you for more info on your services?"

Well, the easiest way is simply to Google us.  Like this:  http://tinyurl.com/ybtfdg9

Or, if you can't remember the name of my business, try just my name: http://tinyurl.com/ycszv22

:)

The Children of Cyberspace: Old Fogies by Their 20s

The NY Times has an interesting report on the iGeneration, born in the '90s and this decade, comparing them to the Net Generation, born in the 1980s. The Net Generation spend two hours a day talking on the phone and still use e-mail frequently while the iGeneration — conceivably their younger siblings — spends considerably more time texting than talking on the phone, pays less attention to television than the older group, and tends to communicate more over instant-messenger networks.

'People two, three or four years apart are having completely different experiences with technology,' says Lee Rainie, director of the Pew Research Center's Internet and American Life Project. 'College students scratch their heads at what their high school siblings are doing, and they scratch their heads at their younger siblings. It has sped up generational differences.' Dr. Larry Rosen, a professor of psychology at California State University, says that the iGeneration, unlike their older peers, expect an instant response from everyone they communicate with, and don't have the patience for anything less.

'They'll want their teachers and professors to respond to them immediately, and they will expect instantaneous access to everyone, because after all, that is the experience they have growing up,' says Rosen.


12 Things Made Obsolete This Decade

We're entering 2010 with all kinds of new gadgets, gizmos, and tech tools, but let's not forget that we've lost a few things this decade, too.

HuffPostTech took a look back at 12 things that became obsolete this decade.

From fax machines to landline phones check them out (and get nostalgic) in the slideshow below!

We'll start with the YellowPages..

http://www.huffingtonpost.com/2009/12/26/obsolete-things-that-expi_n_402674.html?slidenumber=EAtemGCqMvg%3D&slideshow

Adding an authorized user to your Google Analytics account

A quick video on how to add SmartBox as an authorized user on your Google Analytics account so we can view and manipulate your data as required. 




 
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